Beats the Hell out of me

I was driving yesterday, and heard an ad on the radio for "Ester-E". Now I am not going to comment on the provenance of this product. But Larry King was the spokesperson. Now what ad exec in his right mind would pick Larry for his representative for a vitamin industry product. No insult intended but Larry doesn't exactly look or sound like a paragon of health. You'd think they would want a person less likely to look confused if asked to "drop and give me 40".